MarketingSherpa has just released a new marketing survey, published in their Search Marketing Benchmark Guide 2008, which indicated the top marketing strategies with the best return on investment (ROI).
Email marketing is considered the best ROI, with Search Engine Optimization and Paid Search Marketing (PPC) following right behind.
How Search ROI Stacks up against the others:
Marketing Tactic Low Value Tactic Strongest TacticGood ROIHard To Gauge
House Email Marketing8% 25% 39% 8%
Search Engine Optimization (SEO) 6% 18% 36% 21%
Paid Search Marketing (PPC)13% 16% 35% 9%
Public Relations 11% 12% 28% 30%
Direct Mail 27% 12% 27% 11%
Online Banners, etc.
43% 3% 16% 13%
Print Advertising 35% 4% 13% 29%
Source: MarketingSherpa, Inc. Search Marketing Benchmark Guide 2008. http://www.marketingsherpa.
ImageWorks is a marketing and branding firm located in Northern Virginia serving all of the US and International clients. Their core services include marketing strategy, web and graphic design, logo, corporate identity, web applications and other offline and online media strategies. ImageWorks is one of the first companies to have a truly interactive online project management system for advanced marketing services.
Contact email@example.com or call at 703 378-0000 for more information.
Scott C. Margenau is president of ImageWorks Studio, an award-winning web design agency, marketing and branding firm specializing in online and off-line media in advertising, web development, brand development and promotion.